Privacy Policy

This Privacy Policy describes how Borealis Digital Limited ('we','us', or 'our') collects, uses, and shares information about you when you use our asset performance management application, Aurora APM (the 'App'), which is based in the United Kingdom. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We collect the following types of information:

  • Account Information: Name, email address, company name, job title, and other relevant business information.
  • Asset Data: Asset IDs, maintenance schedules, performance metrics, location data (if applicable), sensor data, and other input data.
  • Usage Data: Login activity, feature usage, and interactions with the App's interface.
  • Device Information: Device type, operating system, IP address, and unique device identifiers.
  • Location Data (Optional): If enabled, your device's location.
  • Communication Data: Email correspondence and information provided during support interactions.
  • Cookies and Similar Technologies: Information about your browsing activity within the App.

2. How We Use Your Information

We use your information for the following purposes:

  • To provide and maintain the App.
  • To improve the App's performance and user experience.
  • To provide support and respond to inquiries.
  • To communicate updates, notifications, and marketing (where permitted).
  • To ensure security and protect against fraud.
  • To comply with legal obligations.
  • To provide asset performance analysis and reporting.

3. Legal Basis for Processing

We process your data based on:

  • Contractual necessity.
  • Legitimate interests.
  • Consent (which can be withdrawn).
  • Legal obligation.

4. Data Sharing

We may share your information with:

  • Service providers.
  • Business partners.
  • Legal authorities (if required).
  • In the event of a business transfer.

5. Data Security

We implement security measures to protect your data, but no method is 100% secure.

6. Data Retention

We retain your data as long as necessary for the stated purposes, unless legally required otherwise.

7. Your Rights

Under the UK GDPR, you have rights to:

  • Access your data.
  • Rectify inaccurate data.
  • Request data deletion.
  • Restrict processing.
  • Data portability.
  • Object to processing.
  • Withdraw consent.
  • Complain to the ICO.

8. International Data Transfers

If data is transferred outside the UK, we ensure appropriate safeguards are in place.

9. Changes to This Privacy Policy

We may update this policy. We will notify you by posting changes here.

10. Contact Us

For questions, please contact us via the support option on this website. For ICO information, please visit their website.